For one’s well-being, it’s essential to draw distinct lines between personal and professional lives. WhatsApp Business users can set expectations during non-work hours and use auto-replies to manage work-life balance. People can prioritise their time and keep work-related stress from interfering with their personal lives by alerting senders when they won’t be available outside of work hours.

 6. Quick Replies

If you find yourself typing “Hi, thanks for reaching out! We’ll get back to you shortly.” 15 times a day—you’re wasting time.

Quick Replies let you save templated messages and send them with a short command (like /thanks).

Example: A boutique owner can save replies for FAQs like “What’s your return policy?” and “Do you offer COD?”—cutting down response time significantly.

7. Automated Messages (Greeting + Away)

Running a business doesn’t mean being online 24/7. But your customers might still message you after hours, during weekends, or while you’re attending to other tasks. That’s where automated messages step in—ensuring you don’t leave your customers hanging.

The WhatsApp Business App lets you configure two key types of automated messages:

Greeting Messages

These are messages automatically sent to users who:

• Message your business for the first time

• Message you again after 14 days of no activity

Why it matters:
First impressions count. Greeting messages help you welcome new customers professionally and guide them on what to do next, without needing manual intervention.

Example:
A salon can set an automated greeting that says:

“Hi there! 👋 Thanks for reaching out to Luxe Salon. You can book your appointment directly here: [link]. We’ll get back to you shortly!”

Even if no one is online, the customer now has a clear next step.

Away Messages

These messages are sent when you’re not available—such as outside business hours or when you toggle on “away” mode manually.

Why it matters:
Customers expect quick responses. A well-crafted away message sets expectations, prevents frustration, and assures them that their message hasn’t gone unnoticed.

Example:
A custom cake business can set this away message for evenings:

“Thanks for your message! 🎂 We’re currently offline but will respond by 10 AM tomorrow. Feel free to browse our catalogue in the meantime: [link].”

You can customise the schedule for away messages. You can set it for specific hours, always-on, or only outside working hours.

5. Catalog

The Catalog feature in WhatsApp Business lets you showcase your products or services inside the chat interface without having a website or app. You can add:

• Product names

• Images

• Descriptions

• Prices

• Product codes or links to external pages

It works like a mini e-commerce catalogue that customers can browse without leaving WhatsApp.

Example:
A small home décor brand lists its cushion covers, candles, and table runners in the Catalog. Customers browsing on WhatsApp can check out products and then message directly for customisations or orders. It reduces friction and accelerates the purchase journey, especially for mobile-first buyers.

6. Broadcast Lists

Broadcast Lists allow you to send a single message to up to 256 contacts simultaneously, without putting them in a group chat. Each recipient gets the message in their personal chat window, but they won’t see who else received it.

It’s great for promotions, reminders, announcements, and time-sensitive updates, as long as the customer has saved your number.

Example:
A coaching institute can use Broadcast Lists to notify students about last-minute changes to class schedules, share test links, and promote new course batches. It replaces phone calls and group messages with a clean, professional experience.

7. Short Links & QR Codes

The Short Link and QR Code features eliminate the need for customers to manually save your number to start a conversation.

• Short links (e.g., wa.me/yourbusiness) can be shared on social media, email signatures, or websites

• QR codes can be printed on packaging, receipts, or event banners

These tools help you capture leads or queries the moment interest strikes.

Example:
A pop-up food stall can print QR codes on its takeaway packaging. When a customer wants to reorder or leave feedback, they just scan and start chatting instantly—no app switching, no typing in numbers.

8. Chat Statistics

WhatsApp Business provides basic analytics to help you measure messaging performance. You can track:

• Total messages sent

• Messages delivered

• Messages read

• Messages received

While not as detailed as a CRM, these stats offer directional insight into how engaged your audience is and when it’s time to experiment.

Example:
A skincare reseller checks her weekly promotional broadcasts. If read rates drop below 60%, she tests a new timing or changes her opener. This helps her optimise communication without guesswork.

9. Multi-Device Support

WhatsApp Business supports up to 5 linked devices, including mobile and desktop. This makes it easier for small teams to share access and respond faster, without needing multiple phones or WhatsApp accounts.

💡 Example:
A pet supply store handles a surge in queries during Diwali. The founder uses the main phone, while a staff member accesses the same account via desktop. Together, they manage order confirmations and delivery queries without missing a beat.

10. End-to-End Encryption

All chats on WhatsApp Business are protected with end-to-end encryption, meaning only you and your customer can read the messages. Even WhatsApp can’t access the conversation.

This is critical for businesses that deal with sensitive information like health consultations, payment confirmations, or personal details.

Example:
A nutritionist shares personalised diet plans and health progress updates via WhatsApp. Clients feel secure knowing that their information won’t be shared or exposed outside the conversation.